How is a product conceived? What are the elements of creativity and inspiration, the part of innovation, the ability to feel the need(s) floating in the air according to the times being…?
The Bagoto project was born out of a feeling: the feeling of a market that could be created around a product that has been successfully proven in Brazil, where it became an essential tool in the daily life of motorists for many years.
Unable to find in Europe the famous “saco de lixo para carros” (literally the waste bag for cars), Talia Mouracade, upon her return from Latin America, and mainly from Brazil, where she has resided for many years, decided to put to work her know-how and professional experience by transitioning from intuition to idea to embodiment, a product to answer this need, that so far has been only partially expressed and adapted by inadequate products.
How to link environmental awareness and design in the creation of a « waste bag »? How to simply combine the components of aesthetics and fun in such a product that is meant to be reusable, recyclable, and eventually disposable…
In 2011, Talia introduced her Bagoto concept, a design waste/trash bag for cars.
In order to entice the desire and create the need in a market still in the making, she gave it a funny shape, and a trade name easy to remember and to pronounce, even internationally.
Thanks to Talia’s personal touch, this reusable waste/trash bag for cars, became a product trend, a “Must Have Frenchy” (see post on Influencia).
Bagoto, the finished product
The manufacturing process of Bagoto is an essential step, because it must respect the principles underlying the product’s concept, while offering maximum guarantees. Therefore the services of Defimex were retained. Defimex is an independently owned family business, based in Belgium (Brussels) and specializing in foodservice packaging and personalized bags since 1972.
Defimex accompanies the Bagoto project and provides a turn key support for the manufacturing aspect of the finished product, and for its compliance with European regulations on environmental matters.
The Bagoto bags are fabricated with ecological materials or 100% natural and biodegradable: Nonwoven Textile, Bamboo natural fiber…
Refer to the FAQ for information on the manufacturing and the non woven material used.
Bagoto’s social commitment
Some of Bagoto’s conditionning and packaging is done in « Les Ateliers de Polangis« , who brings together and puts to work a network of more than 600 disabled persons.
Bagoto is the name of the product and a trademark as well. Designs and models are protected too and are the property of Bagoto SAS, company created by its 2 founders, Talia Mouracadé & Ramzi Khoury.